What is Swedish candy and why do we love it?

At the most basic level it’s simply candy made in Sweden, but it’s much more than that. Each beautiful and whimsical gummy offers flavors and textures different from most American candy. Like many others, we discovered it on TikTok and found that it lives up to the hype after trying it for ourselves. We loved carefully selecting a treat from the bag and delighting in an unexpected flavor, a unique shape, or the soft, marshmallowy chew. We were hooked after our first taste. Disappointed that we couldn’t find anywhere to buy it locally in the Twin Cities, we decided to go straight to the source to import our favorites to share with you. We hope you enjoy it as much as we do.